TOTI Prima, a new lottery brand launches in Nigeria

Lotto lovers, get in here!

TOTI Prima is a new lottery company that has just launched into the Nigerian market.

The launching of the lotto was witnessed the presence of the media, celebrities and Nigerians from all walks of life including the representatives of the National Lottery Regulatory Commission (NLRC) and the Lagos State Lotteries Board who endorsed the transparency and openness of its activities.

Chairman, TOTI Prima, Mario Camilleri said the company had engaged in market research and strategic mapping which took two years of planning, to come to the conclusion that TOTI Prima should play lotto in the Nigerian market, at a time when some companies are afraid to invest in the Nigerian economy.

According to him, TOTI Prima believes in Nigeria, her economy and her people. “The company sees a country where it can contribute its own quota to make the economy more robust and we feel the energy of the people and the vast opportunity in the land for companies that are ready to bring something refreshing to the people and the economy. TOTI Prima is ready to give the people the game to fly their dream,” he said.

He said apart from the approval from both the Lagos State Lotteries Board and the NLRC, they also discovered that the Nigerian market is a mature economy, with truly strong regulators, world class banks, professional lawyers, creative marketers and other support companies who, they believe, could help them get to their final destination. 

“Today we believe that we are able to change people’s lives, as well as perception of lottery in Nigeria,” he said.

In his presentation, to explain the unique strategies to be explored by TOTI Prima to control the Nigerian lotto market, Toby Nwanede, Marketing/ Business Development Manager of TOTI Prima Lotto, said his organisation recognises the entrepreneurial spirit of the Nigerian; their strength of character and determination that inspires them to progress in life, with that sense of responsibility of improving their lives and those around them. He said that, this understanding and awareness is what shaped their outlook on the game of lottery, moving it beyond the passion of playing, to the point of winning.

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